Idola fori

Idola fori (singular Idolum fori), sometimes translated as "Idols of the Market Place" or "Idols of the Forum", are a category of logical fallacy which results from the imperfect correspondences between the word definitions in human languages, and the real things in nature which these words represent. The term was coined in Latin by Sir Francis Bacon and used in his Novum Organum, one of the earliest treatises arguing the case for the logic and method of modern science.