Sampling frame
![The white pages, a collection of telephone directories in the United States, was commonly used as a sampling frame for opinion polls.[1]](/Images/godic/202502/09/Telefonbog_ubt-15709.JPG")
In statistics, a sampling frame is the source material or device from which a sample is drawn. It is a list of all those within a population who can be sampled, and may include individuals, households or institutions.
Importance of the sampling frame is stressed by Jessen and Salant and Dillman.