Disintermediation
（重定向自Reintermediation）
![Although Webvan failed in its goal of disintermediating the North American supermarket industry, several supermarket chains (like Safeway Inc.) have launched their own delivery services to target the niche market to which Webvan catered.](/Images/godic/202502/06/Safewaydeliverytruck0053.jpg")
In economics, disintermediation is the removal of intermediaries in a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions. Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, broker, or agent), companies may now deal with every customer directly, for example via the Internet.