British diver Vern Unsworth, who played a key role in the rescue, dismissed the mogul's efforts as a " PR stunt, " telling CNN that Musk could " stick his submarine where it hurts."
A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. Such events are frequently utilized by advertisers, celebrities, athletes, and politicians.