Affinion Group
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Affinion Group is a private company based in Stamford, Connecticut that provides customer engagement and loyalty programs. It is held by the private equity group Apollo Global Management and growth equity firm General Atlantic. Affinion designs, markets, and services programs that deal with customer relationships for other businesses. The company claims to reach 170 million consumers in 17 countries.In 2006, Affinion Group was cited by Forbes as number 321 on its list of largest private companies.