主题旅游，是有特别主题的旅游路线计划，不单只为游览观光，而提供访客或游人有重点的洞察题材的行程。主题例如研究葡萄酒、荷兰电灯泡，瑞士地理，挪威海湾等。又可以是欧陆建筑，法国历史或者俄国的剧院等。

A scenic route, tourist road, tourist route, tourist drive, holiday route, theme route, or scenic byway is a specially designated road or waterway that travels through an area of natural or cultural beauty. The designation is usually determined by a governmental body, such as a Department of Transportation or a Ministry of Transport.