Myx

Myx (pronounced as IPA:/ˈmɪks/; stylized as myx) is a Filipino cable television network based in Quezon City. It is targeted to youth audiences with music videos as its primary content, a strategy reminiscent of the early days of MTV. It was introduced on free-to air television through the now-defunct television network Studio 23 in 2000. Some of the programs of Myx was shown on Studio 23 during early morning, afternoon and late evening blocks. In 2002, Myx was launched as a stand-alone 24-hour music channel on cable. On February 28, 2007, an American counterpart was created to cater the Asian-American community in United States. Myx is notable for showing the lyrics as the music video plays. This strategy was adapted from karaoke, a popular past-time in Asia. Since 2006, Myx gives the annual Myx Music Awards for the most influential personalities in the Philippine music industry.