Hamleys is the oldest toy shop in the world and one of the world's best-known retailers of toys. Founded by William Hamley as "Noah's Ark" in High Holborn, London, in 1760, it moved to its current site on Regent Street in 1881.

The flagship London store is set over seven floors, with more than 50,000 toys on sale. It is considered one of the city's major tourist attractions, receiving around five million visitors each year. The chain has ten other outlets in the United Kingdom and nearly 50 franchises worldwide.