Aquafresh

Aquafresh (originally spelt "Aqua-Fresh") is a brand of oral healthcare products produced by GlaxoSmithKline (GSK). It was first introduced by GSK's predecessor the Beecham Group in 1973, originally in a "Double Protection" formula, by combining a "white" fluoride toothpaste for cavity protection and an "aqua" gel for fresh breath, hence the name. It was reformulated into a "Triple Protection" formula ten years later in 1983, when a "red" gel was added for healthy gums; as such, the three stripes – red, white, and aqua, have since become registered trademarks. Since then, advertising has marked this as a "complete toothpaste" and a "whole mouth paste".