定价策略又作“价格策略”，是市场营销学里面最重要的组成部分之一，主要研究商品和服务的价格制定和变更的策略，以求得营销效果和收益的最佳。

常见的六种定价策略有：价格讯号、渗透定价、地区定价、形象定价、组合定价、互补定价。

美国分类法：竞争定价法、成本加成定价法、撇脂定价法、限制定价法、损失领导者定价法、市场导向定价法、渗透定价法、价格歧视定价法等。

In Marxism, the valorisation or valorization of capital is the increase in the value of capital assets through the application of value-forming labour in production. The German original term is "Verwertung" (specifically Kapitalverwertung) but this is difficult to translate, and often wrongly rendered as "realisation of capital", "creation of surplus-value" or "self-expansion of capital" or "increase in value".