Telebrands

Telebrands Corporation is the oldest existing direct response marketing company and the original creator of the "As Seen On TV" logo and category of trade.

Telebrands' CEO and founder Ajit J. Khubani started the company in 1983, creating print advertisements for his products in publications such as National Enquirer. Telebrands was first based in Roanoke, Virginia, but in 1998, it was moved to Fairfield, New Jersey. In 1986, Khubani began experimenting with television, producing three short form infomercials, one for an ultrasonic flea collar, one for a home bicycle exercise product and the third for AmberVision sunglasses; all of these products were very successful. The AmberVision infomercial was a success, spurring sales of 15 million pairs of the sunglasses.