Sweetest Day
Sweetest Day is a holiday celebrated in the Midwestern United States, and parts of the Northeastern United States, on the third Saturday in October. It is a day to bestow romantic deeds or expressions. 11 states and parts of two states observe Sweetest Day: Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Ohio, South Dakota, Wisconsin, West Virginia and areas of both New York and Pennsylvania west of the spine of the Appalachian Mountains. Sweetest Day has also been referred to as a "concocted promotion" created by the candy industry solely to increase sales of sweets.