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词汇 Product integration
分类 英语词汇 英语翻译词典
释义

Product integration

原声例句
傲骨贤妻 第2季

And you work in their product integration department?

你在他们的产品集成部门工作对吗?

中文百科

置入性行销 Product placement

(重定向自Product integration)

置入性行销(Placement marketing,又名置入式行销,植入式广告),或称为产品置入(Product placement),是指刻意将行销事物以巧妙的手法置入既存媒体,以期借由既存媒体的曝光率来达成广告效果。行销事物和既存媒体不一定相关,一般阅听人也不一定能察觉其为一种行销手段。

英语百科

Product placement 置入性行销

(重定向自Product integration)
Self-advertising: A German countess holds a copy of the magazine Die Woche in her hands. The photo appeared in 1902 in an issue of Die Woche (detail of the actual photograph)
The 'PP' icon, introduced by Ofcom to identify programs on television which contain product placement.

Product placement, brand integration or embedded marketing, is according to Business Dictionary, "an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media."

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