So this is what we're kind of trying to figure out in markets is, you know, is the scale of this move really, really justified by the news flow?

所以这就是我们试图在市场上弄清楚的，这一举措的规模，也就是新闻的流量真的合理吗？

You've got to believe that the way the news flow has been going, that every corporate board in the land has turned around and said, what are we doing on this?

你必须相信新闻传播的方式，这片土地上的每个公司董事会都转过身来说，我们在这方面做什么？