False advertising or deceptive advertising is the use of false or misleading statements when promoting a product. It may include misrepresentation of the product at hand, which may negatively affect many stakeholders, especially consumers. Advertising has the potential to persuade people into commercial transactions that they may have otherwise avoided. Many governments around the world use regulations to control deceptive, misleading or untrue advertising. Truth refers to the concept that customers have the right to know what they are buying and that all necessary information should be on the label.