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词汇 micromarketing
分类 英语词汇 英语翻译词典
释义

micromarketing /'maikrəu,mɑ:kitiŋ/

英汉-汉英词典
微观营销,微观销售
词组 | 习惯用语
您要查找的是不是:
  • telemarketing n. 电话销售,电话推销
  • micrometeorite n. 微小陨石
  • microprogramming n. 〈计〉微程序设计
micromarketing n. 微码营销;微码互联;微观营销;微观市场营销
英语百科

Micromarketing

Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. The subject of micromarketing was developed further in an article in February 1990, which emphasised understanding markets at the local level, and also the personalisation of messages to individual consumers in the context direct marketing. Micromarketing has come to refer to marketing strategies which are variously customised to either local markets, to different market segments, or to the individual customer.

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