Microcontent

There are at least two interpretations of the term microcontent. Usability adviser Jakob Nielsen originally referred to microcontent as small groups of words that can be skimmed by a person to get a clear idea of the content of a Web page. He included article headlines, page titles, subject lines and e-mail headings. Such phrases also may be taken out of context and displayed on a directory, search result page, bookmark list, etc. The second use of the term extends it to other small information chunks that can stand alone or be used in a variety of contexts, including instant messages, blog posts, RSS feeds, and abstracts.