Erotic plasticity

Erotic plasticity is the degree to which one's sex drive can be changed by cultural or social factors. Someone has "high erotic plasticity" when their sex drives can be affected by situational, social and cultural influences, whereas someone with “low erotic plasticity” has a sex drive that is relatively rigid and unsusceptible to change. Since social psychologist Roy Baumeister coined the term in 2000, only two studies directly assessing erotic plasticity have been completed as of 2010.