It's happening slowly but the store isn't just about transactions anymore. It's about creating customer engagement and brand building and - - and fulfillment.

这种变化进展缓慢，但商店不再单单只是交易了。它更是在建立客户参与度、做品牌建设以及（订单）履行。

We can let customers choose their favorite color, pattern or text to print on the earphones, thereby increasing customer engagement.

我们可以让顾客选择自己喜欢的颜色、图案或文字打印在耳机上，从而提高顾客参与度。