Resource mobilization

Resource mobilization is a major sociological theory in the study of social movements which emerged in the 1970s. It stresses the ability of a movement's members to 1) acquire resources and to 2) mobilize people towards accomplishing the movement's goals. In contrast to the traditional collective behaviour theory that views social movements as deviant and irrational, resource mobilization sees them as rational social institutions, created and populated by social actors with a goal of taking a political action.