This is a cheap and simple process. However there are dangers.这是个花钱少而又简单的方法，不过有些危险。Many felt that the money spent amounted to overkill, and that a cheaper, less glossy advertising campaign would have been just as effective.许多人觉得这么高的花费太过分了，花钱少一点的、不那么浮华的广告宣传会同样有效。