Humectant

A humectant /hjuːˈmɛktənt/ is a hygroscopic substance used to keep things moist; it is the opposite of a desiccant. It is often a molecule with several hydrophilic groups, most often hydroxyl groups; however, amines and carboxyl groups, sometimes esterified, can be encountered as well (its affinity to form hydrogen bonds with molecules of water is the crucial trait). They are used in many products, including food, cosmetics, medicines and pesticides.