As part of its rebranding effort, the company will replace signage on 2,000 of its stores.作为改名活动的一部分，这家公司将更换旗下两千多家商店的广告标志。As a part of the rebranding process they hoped to reposition the brand as the "original" travel company.作为重塑形象的一部分，他们希望把公司重塑为“原创性”的旅游公司。