It did that by cannily roping its product to two mythic American figures: the cowboy and the rebel.

李维斯公司做到了，通过巧妙地将自己的产品与两个美国神话人物——牛仔和反叛者——联系在一起。

And when Disney was left behind by the shift to digital animation, it cannily revitalised its own film-making brand by buying Pixar, a firm as pioneering in its field as Walt Disney had been in hand-drawn animation.

动画制作在数字化转型，老牌迪士尼曾一度跟不上脚步，但收购皮克斯使其动画制作重焕生机。