Cruelty Free International

Cruelty Free International is an animal protection and advocacy group that campaigns for the abolition of all animal experiments. They organise certification of cruelty-free products which are marked with the symbol of a leaping bunny.

It was founded in 1898 by Irish writer and suffragette, Frances Power Cobbe, as the British Union for the Abolition of Vivisection. In 2012, the BUAV joined with the New England Anti-Vivisection Society to establish a new international organisation to campaign against the testing of cosmetics on animals — Cruelty Free International. This was launched by BUAV supporter Ricky Gervais. In 2015, the parent organisation merged into this new organisation, taking its name and branding for all its activities.