Voting behavior

Voting behavior is a form of political behavior. Understanding voters' behavior can explain how and why decisions were made either by public decision-makers, which has been a central concern for political scientists, or by the electorate. To interpret voting behavior both political science and psychology expertise were necessary and therefore the field of political psychology emerged. Political psychology researchers study ways in which affective influence may help voters make more informed voting choices, with some proposing that affect may explain how the electorate makes informed political choices in spite of low overall levels of political attentiveness and sophistication.