Tizer

Tizer is a red-coloured, dilutable soft drink sold in the United Kingdom. The name originally comes from the phrase 'Tizer the Appetizer'. It was launched in 1924 by Fred and Tom Pickup of Manchester when it was known as 'Pickup's Appetizer'. After the death of Pickup it was owned by the Armour Trust before being sold to the Scottish drinks company A.G. Barr plc for £2.5 million in 1972. As is the case with Barr's other famous drink Irn-Bru, Tizer's exact recipe has not been made public, although a list of ingredients and nutritional data is given on the product's packaging. In 2003, Tizer decided to sell other-flavoured versions of Tizer, such as "Purple" and "Green" versions. There was also a brief "fruitz" variation of Tizer in 2004. From 1996 to 2007, Tizer was stylised as T!zer. Tizer is traditionally drank by adding about 4 parts water to every 1 part of tizer.