Honey Monster Puffs

Honey Monster Puffs (previously known as Sugar Puffs) are a honey-flavoured breakfast cereal made from sugar-coated wheat sold in the United Kingdom.

Sugar Puffs were first launched in 1957, with Jeremy the Bear. They were invented by William Halliday Davies (1919–2009), production manager at the Quaker Oats mill in Southall. For many years they were made by the Quaker Oats Company, but in 2006 they were sold to Big Bear t/a Honey Monster Foods, based in Leicester. Products under the Honey Monster title continue to be manufactured at the site in Southall.