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| 词汇 | Product differentiation |
| 分类 | 英语词汇 英语翻译词典 |
| 释义 |
Product differentiation
原声例句
Sway You'll see product differentiation within the airplane itself. Yeah. It's interesting, it is, because even though it was sort of a failed airline, Virgin was -- I liked it, because it was different. 您会在飞机内部看到产品差异化。是的。这很有趣，因为即使它是一家失败的航空公司，维珍也——我喜欢它，因为它与众不同。
中文百科
产品差异化产品差异化（英语：Product differentiation），又译为产品特色化，经常被简称为差异化（Differentiation），系指生产者利用自己本身的某些优势与消费者特殊的偏好，在生产过程与销售过程中，使自己生产的产品与其他人提供的类似商品之间造成市场区隔，使这个产品在目标市场（Target market）中变得更有吸引力。创建品牌是产品差异化的例子之一。 产品差异化是造成垄断性竞争的条件之一，使得厂商取得部份的定价能力，增进利润，形成市场优势。这个概念最早于1933年由爱德华·钱柏林在他所着的《垄断性竞争理论》（Theory of Monopolistic Competition）中提出。
英语百科
Product differentiation 产品差异化![Aisles in a supermarket. While each item has the same intended purpose, competition has driven each brand to differentiate its own product from the others to encourage consumer preference.](/Images/godic/202502/04/Fredmeyer_edit_10101.jpg") In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own products. The concept was proposed by Edward Chamberlin in his 1933 Theory of Monopolistic Competition. |
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