OBEX (abbreviation of OBject EXchange, also termed IrOBEX) is a communications protocol that facilitates the exchange of binary objects between devices. It is maintained by the Infrared Data Association but has also been adopted by the Bluetooth Special Interest Group and the SyncML wing of the Open Mobile Alliance (OMA). One of OBEX's earliest popular applications was in the Palm III personal digital assistant. This PDA and its many successors use OBEX to exchange business cards, data, even applications.