The pernicious effect of this advertising on children is a problem that we ignore at our peril.这则广告会对儿童产生恶劣影响，对这个问题置之不理会让我们自食苦果。He had to pay the penalties for telling lies.他因撒谎而不得不自食苦果。I had to pay the penalty for the wrong decisions I made.我作了错误的决定只好自食苦果。