Media management
![Image shows the definition of media companies.](/Images/godic/202501/26/Definition_of_media_enterprises3042.jpg")
![Image gives an overview of different media markets.](/Images/godic/202501/26/Media_markets3042.jpg")
![Image describes the inter-dependencies in media markets](/Images/godic/202501/26/Interdependence_in_media_markets3042.jpg")
![Image describing an example business model of a book publishing house.](/Images/godic/202501/26/Business_model_of_a_book_publishing_house3042.jpg")
Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises.