全球在地化为英文Glocalisation（或Glocalization）的中译。是全球化（globalization）与在地化（localization）两字的结合。

全球在地化意指个人、团体、公司、组织、单位与社区同时拥有「思考全球化，行动在地化」的意愿与能力。这个词被使用来展示人类链接不同尺度规模（从地方到全球）的能力，并帮助人们征服中尺度（meso-scale）、有界限的「小盒子」（little-box）的思考。

Glocalization (a portmanteau of globalization and localization) is the adaptation of international products around the particularities of a local culture in which they are sold. The process allows integration of local markets into world markets.

The term first appeared in a late 1980s publication of the Harvard Business Review. At a 1997 conference on "Globalization and Indigenous Culture," sociologist Roland Robertson stated that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies."