CuteCircuit

CuteCircuit is a fashion company based in London founded in 2004 by Ryan Genz and Francesca Rosella. CuteCircuit designs wearable technology and interactive fashion.

All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz.

CuteCircuit was the first fashion company offering smart textile-based garments that create an emotional experience for their wearers using smart textiles and micro electronics. With the launch of the first collection in 2004, design critic John Thackara referred to Francesca Rosella as "The Madonna of wearable computing".