The aim is to improve the supply chain between the farm and the consumer.目的在于改进农场与消费者之间的供应链。Demand-chain management captures information on consumer behaviour at the point of sale and feeds it up the supply chain.需求环节的管理层会捕捉销售点顾客购物行为的信息，然后把信息再反馈给供应环节。