See also: Conjoint analysis (in marketing), Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation, Value based pricing.

Conjoint analysis, also called multi-attribute compositional models or stated preference analysis, is a statistical technique that originated in mathematical psychology. It is used in surveys developed in applied sciences, often on behalf of marketing, product management, and operations research. It is not to be confused with the theory of conjoint measurement.