Chick lit or Chick literature is genre fiction which addresses issues of modern womanhood, often humorously and lightheartedly. The genre became popular in the late 1990s, with chick lit titles topping bestseller lists and the creation of imprints devoted entirely to chick lit. Although it sometimes includes romantic elements, chick lit is generally not considered a direct subcategory of the romance novel genre, because the heroine's relationship with her family or friends is often just as important as her romantic relationships.