Carlill v Carbolic Smoke Ball Co
（重定向自Carlill）
![](/Images/godic/202501/03/Carbolic_smoke_ball_co1236.jpg")
![Lord Justice Lindley was a prolific author, widely known for his work on partnership and company law.](/Images/godic/202501/03/LordLindley_cropp1236.jpg")
![Sir A. L. Smith was the Master of the Rolls for a year before he died in 1901.](/Images/godic/202501/03/SirArchibaldLevinSmith1236.jpg")
![The Carbolic Smoke Ball Co actually increased its reward following the loss of the case.](/Images/godic/202501/03/Second_Carbolic_Company_advertisement1236.png")
Carlill v Carbolic Smoke Ball Company [1892] EWCA Civ 1 is an English contract law decision by the Court of Appeal, which held an advertisement containing certain terms to get a reward constituted a binding unilateral offer that could be accepted by anyone who performed its terms. It is notable for its curious subject matter and how the influential judges (particularly Lindley LJ and Bowen LJ) developed the law in inventive ways. Carlill is frequently discussed as an introductory contract case, and may often be the first legal case a law student studies in the law of contract.