Defenders of the medium say this ignores the potential for longer-term brand building.

这类媒介的拥护者称，这会忽略长期品牌树立的长期影响。

I always thought that was a bit strange, at least for a young brand building.

我一直觉得这有点奇怪，至少对一个年轻的品牌建设来说是这样。

It's happening slowly but the store isn't just about transactions anymore. It's about creating customer engagement and brand building and - - and fulfillment.

这种变化进展缓慢，但商店不再单单只是交易了。它更是在建立客户参与度、做品牌建设以及（订单）履行。

And what companies need to know what to prepare what is next, says trend maven DeeDee Gordon, who advises many of America's largest corporations on brand building and new product development.

趋势专家迪迪·戈登 (DeeDee Gordon) 表示，公司需要知道下一步准备什么，他为许多美国最大的公司提供品牌建设和新产品开发方面的建议。