拟人论（Anthropomorphism）是一种拟人法（personification、prosopopoeia）（或称「智能体化」）的使用，将人类（或称「智能体」）的形态、外观、特征、情感、性格特质套用到非人类的生物、物品、自然或超自然现象（或称「非智能体」）。拟人论常出现在对动物、自然力量或是所谓「命运的主宰」之描述或理解上。

又译拟人化、拟人法、拟人说、拟人主义、拟人作用、拟人观、神人同形同性论、化人主义、鬼神人格化。

Anthropomorphism is the attribution of human traits, emotions, and intentions to non-human entities and is considered to be an innate tendency of human psychology.

Personification is the related attribution of human form and characteristics to abstract concepts such as nations, emotions and natural forces likes seasons and the weather.