Vitamin O

Vitamin O is a dietary supplement marketed and sold by Rose Creek Health Products and its sister company The Staff of Life (doing business as R-Garden) since 1998. Despite its name, the product is not recognized by nutritional science as a vitamin. In 1999, the Federal Trade Commission fined the manufacturer for making false statements claiming health benefits resulting from the use of the product. The manufacturer had claimed that taking the supplement had beneficial effects on a wide variety of ailments, including angina, anaemia, and various forms of cancer, and that it also increased vigor and provided for a more positive state of mind. The company states that Vitamin O is "a special supplemented oxygen taken in liquid form and produced through electrical-activation with a saline solution from the ocean," and that the substance increases the amount of oxygen present in the blood.