Bell Video Store

Bell Video Store (formerly VideoPlay.ca) was the premium Internet video-on-demand service offered by Bell Sympatico. It had a French language equivalent, LaBanqueVideo/Boutique video Bell. It started in Beta mode on 4 May 2007 and offered movies, television shows and music videos/concerts for $1.99 and up, with a pricing structure similar to that of iTunes by Apple Computer and Unbox by Amazon. A purchase included a full resolution video file with the rights to download on up to 4 devices. The Bell Video Store ceased operations on 15 July 2009. Movies were not available for purchase or rent after 15 June 2009.