But are failures part of value creation?

但是失败是价值创造的一部分吗？

The other ones are value creation and relationship building.

其他两点是价值创造和关系建设。

We've stopped actually asking really tough questions about what is the difference between value creation and value extraction, productive and unproductive activities.

我们实际上已经不再询问这些棘手的问题，比如价值创造和价值提取，生产性活动和非生产性活动的差异。

So I think to non-businesspeople, to me, this whole idea of " value creation" sounds like some buzzy phrase.

所以我认为对于非商人来说，对我来说，“价值创造”的整个概念听起来像是一些流行语。

And fourth, we asked them to align the incentives of compensation with value creation, not production growth.

第四，我们要求他们将薪酬激励与价值创造挂钩，而不是与产量增长挂钩。

You may have done a great job of energetic house-cleaning, but if you want to generate income, that energy needs to flow into some form of value creation and delivery.

你可能在精力充沛的房屋清洁方面做得很好， 但如果你想产生收入， 那么这种能量就需要流入某种形式的价值创造和交付中。

Let's go back to the very beginning, which is how do you choose ExxonMobil as a potential candidate to engage with, to try to drive value creation by making the business more sustainable?

让我们回到最开始，即您如何选择埃克森美孚作为潜在的合作伙伴，试图通过使业务更具可持续性来推动价值创造？