TrimSpa

TrimSpa was a dietary supplement designed for weight loss, marketed by the company Goen Technologies, headed by Alexander Szynalski, a.k.a. Alex Goen. Celebrity Anna Nicole Smith was its spokesperson. Various products marketed by TrimSpa were claimed to help "stave off hunger". Melissa D. Gordon (Rossi) was the original TrimSpa promotional Model. TrimSpa formerly contained ephedra until that ingredient was banned in the United States. TrimSpa's parent company, Goen Technologies, filed for bankruptcy protection in May 2008. Goen Technologies owed unsecured creditors debts up to $33 million, and had only $1.23 million in assets. In September 2008 it was decided by a judge to turn the case into Chapter 7 liquidation. TrimSpa had a peak existence of $141 million sales, $17 million operating profits, and was spending $10 million in advertising alone. It was decided that in October 2008 all of the remains of the business would go up for auction including thousands of TrimSpa bottles, two custom motorcycles, two custom vans with Anna Nicole Smith painted, an Indy-style race car, and various office equipment.