We should prevent others cashing in before we've time to market the product.
我们应该防止别人在我们没有来得及在市场上销售这产品之前大捞一笔。
原声例句
Sway
First of all, the SPAC decision is about time to market.
首先，SPAC的决定是关于上市时间。
TED演讲（音频版） 2019年1月合集
So this bank knew that in order to transform, they would have to improve their time to market by drastically changing their ways of working as well.
所以这家银行懂得进行改造，他们就必须通过大幅度改变工作方式来缩短上市时间。
英语百科
Time to market
In commerce, time to market (TTM) is the length of time it takes from a product being conceived until its being available for sale. TTM is important in industries where products are outmoded quickly. A common assumption is that TTM matters most for first-of-a-kind products, but actually the leader often has the luxury of time, while the clock is clearly running for the followers.