Sustainable growth rate
![](/Images/godic/202502/14/Graf1_revenue5133.JPG")
![](/Images/godic/202502/14/Graf2_profitability5133.JPG")
![](/Images/godic/202502/14/Graf3_rox5133.JPG")
![](/Images/godic/202502/14/Graf4_zones_of_growth5133.JPG")
According to PIMS (Profit Impact of Marketing Strategy) an important lever of business success is growth. Among 37 variables, growth is mentioned as one of the most important variables for success: market share, market growth, marketing expense to sales ratio or a strong market position.