You need everyone coming together and it sort of became a certain, you know, snowball effect where as it got bigger the more and more companies joined even faster and faster.
你需要大家走到一起,这有点像那种,你知道的,雪球效应,随着它越来越大,越来越多的公司加入得越快。
英语百科
Snowball effect
Metaphorically, a snowball effect is a process that starts from an initial state of small significance and builds upon itself, becoming larger (graver, more serious), and also perhaps potentially dangerous or disastrous (a vicious circle, a "spiral of decline"), though it might be beneficial instead (a virtuous circle). This is a very common cliché in cartoons and modern theatrics and it is also used in psychology.