The number of active accounts is important for advertising rates and the overall value of the service.

活跃账户的数量对广告费率和服务的整体价值很重要。

They target failing newsrooms with potential for turnaround; papers with low circulation but high advertising rates (the price charged to advertisers per square inch) were likelier to be bought.

他们瞄准的是有潜力扭亏为盈的新闻编辑部；低发行量但高广告费（每平方英寸向广告商收取的价格）的报纸更有可能被收购。

The president of Sri Lanka's Hotels Association, Sanath Ukwatta, said many hotels have been advertising rates 30 to 50 percent lower in an effort to get Sri Lankans to come.

斯里兰卡酒店协会会长Sanath Ukwatta表示，为了吸引当地人入住，很多酒店打广告降价30%到50%。