Sleeveface

Sleeveface is an internet phenomenon wherein one or more persons obscure or augment body parts with record sleeve(s), causing an illusion. Sleeveface has become popular on social networking sites.

The precise origin of the concept is unknown. A collection of photographs was posted online at Waxidermy.com in early 2006, though earlier examples of 'Sleevefacing' include a Mad Magazine cover and a sketch on The Adam and Joe Show with Gary Numan holding a record sleeve to his face. Other cases include John Hiatt's 1979 Slug Line album on which he is holding a sleeve (showing his face) in front of his face. and the back of the 1982 album Picture This by Huey Lewis and the News, where Huey is holding the front side of the album (showing his face) in front of his face.
The artwork for J Rocc's 12" single 'Play This (One)' features men holding various LP sleeves over their faces.