One of the researchers David Sitwell says information could be used to target advertizing to suit personality types.

研究员大卫·希特维尔称，可以利用有效信息制作定向广告，以迎合不同的性格类型。

There was the episode in which William Sitwell, then editor of Waitrose magazine, resigned after a freelance writer leaked an email exchange in which he joked about " killing vegans one by one" . (Sitwell has since apologised. )

有一次，一位自由撰稿人泄露了时任《维特罗斯》杂志编辑的威廉·西特韦尔的一封电子邮件，西特韦尔在邮件中玩笑称要“一个一个地杀死纯素食主义者”。西特韦尔随后辞职（他在此后表示了道歉）。